Maslown and his Hierarchy of Needs

Maslow’s Hierarchy of Needs is a psychology theory proposed by Abraham Maslow in 1943.



The way we understand it is that to achieve the top part of the pyramid (the best bit) all of the other bits below need to be fulfilled so you can also be…  ermm… ‘fulfilled’.

The top of the pyramid labelled ‘self-actualisation’ is something we all strive for. Once achieved, It means that we feel complete as mortal beings and that we have achieved our full potential in life.


Now at Mitchell and Webber we couldn’t help noticing that what we offer would help anyone climb the pyramid to the top. Our warmth meets the basic physiological needs right at the bottom. So your fulfilment as a human being is built on a warm, squidgy Mitchell and Webber base.

We don’t stop there, we make appearances all the way up the pyramid – a warm home is safe and secure and also creates a sense of belonging.

Plus if you give us a call to install a new Rayburn cooker it will do wonders for your self-esteem. Your cooking will be taken to a whole new level and you’ll get recognition of this from your friends and family for being a wonderful chef.

So to summarise; to be fulfilled in life you need Mitchell and Webber. That’s what Maslow was getting at.

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